Name:- Hareshwari Kapdi
Sem:-4
Batch- 2020-21
Roll no:-7
Submitted to- Smt.S.B. Gardi Department of English MKBU
Paper name:- Mass communication and media studies : An introduction
Course:- M.A. English sem-4
Topic:-Television,Radio,AND-media
What is Mass Media? And Characteristics of Radio, television and Film
Introduction:-
My Assignment on paper Mass Media and communication. In contemporary time The latest technology provides us with speedy communication. Everywhere we go we are surrounded by Media. It was Marshall McLuhan who said that electronic technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life.
Extraordinary information explosion have dramatically shrunk time and distance and have converted our world into a Global Village.
Here, I would like to analyze several points; In brief what are Mass Media and Types of Mass Media. Apart from that my major consideration of this study is once of Radio, Television and Film. We are surrounded by Media and Media communication is all about sharing our voice to the each corner of the world.
# What is Mass Media ?
Think about this for a second: whenever you want to hear your favorite song, your favorite show, or see the latest current events, where do you go? You more than likely turn on your television, radio, or computer. The source that the majority of the general public uses to get their news and information from is considered mass media.
Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet. The general public typically relies on the mass media to provide information regarding political issues, social issues, entertainment, and news in pop culture.
#Types Of Mass Media:-
As we see first what is media and come to know that in our daily routine we are surrounded by various types of Mass Media. So, we can define this various mass communication platform like, Print Media, Television, Films, Radio, Video Games, online communication platforms etc.,
Now in this Assignment I am going to discuss more about characteristics of Radio,
Television and Films.
#Beginnings of Radio, Films and TV Media:-
Until the closure of the 19 th century, the stage provided the forum for mass contact. The stage was a live medium, with live performers, speaker confronting live audiences. There was instant feedback and communication between performers and audiences but, it was limited the size of performers was small, at best, a few thousand people. In late 1890 came the film, in which performance was caught by the camera and preserved on the celluloid. It could be shown again and again, without any variation. So, the film could reach vast masses. In beginning it was film. In 1927 sound was added to the film and we got talking films or talkies.
In India, the first talkie was released in 1931. The 1920s witnessed the coming of the radio broadcasting in many countries. The Silent Film had no ears, now the The new medium Radio had no Eyes! Though both the medium are excited the people. Lack of ears was a limitation and a challenge for silent film and Lack of eyes were a limitation and challenge for radio. But, both Film and Radio converted challenge into opportunity. That was accomplished through creative imagination of talented humans.
Today, Television pervades the lives of people in most nations. It has become a very powerful medium of information, Education and Entertainment. Apart from
that many online social media platform like facebook, Twitter, WhatsApp are the supreme media of mass communication, leaving the other media far behind. No Another medium can reach hundreds of thousands of people with such speed.
World’s any information is now available within a few second with the few clicks of fingers. It is not less than any miracle.
#Characteristics of Radio:-
Unlike the live medium of the stage, where there are live performers and live audience, radio is sightless or viewless medium. It is sometime called as blind medium where performers and listeners both cannot see each other. The Listeners and performers too have to imagine the performance creatively. To understand a radio communication or broadcast you imagine two complete strangers like talking on the phone. Here are some important characteristics of radio.
A Medium of the Sound It is an exclusive medium of sound. It is an aural and auditory medium of the ear. There are three elements of radio broadcast. They are the spoken work, music and sound effects. They are all sounds carried on the air waves to the listeners. To be acceptable, all theses must be pleasant and expressive for the ears of the listeners.
# A medium of Voice Radio is the medium of the voice. The performers can use only their voice in a broadcast. The producer mixes his/her voice with music and sound effects. But it does not mean that a broadcaster has only learned a few tricks of the voice. An actor, using only vocal tricks, would soon start sounding fake or untruthful to the listener. A radio listener has ah developed ear or sound sense. It has been correctly said that an any performers must broadcast with mind.
An Actor, for example must express all the emotions through their voice only.- The torture of the soul, the pleasure, the laughter, sadness and soon. They are not wearing any costume or make up; there is no scenery or properties. So, they must imaginatively gives cues or intimations only through their expressive voice. A truthful vocal expression will come only if the whole person’s mind, imagination, psyche and body are all in tune with one another. That explains the difference between a good and a bad radio broadcaster.
Microphone: The link between Speaker and Listeners Microphone is the only instrument through which a radio broadcaster speaks to his listeners.
It exposes all the vocal lies or untruthful expressions. It amplifies even the feeblest hiss or a sob. Microphone will tell the truth from a lie. So, only Truthful vocal expression can go well with the ear of the listeners.
An Intimate Medium Radio is an intimate medium. The broadcaster must imagine as the listeners are sitting by their side, shoulder to shoulder. It is as if the broadcaster is broadcasting for each listener individually. And Intimate style of acting is especially relevant to the radio. As we see our Prime minister Narendra Modi very well use this platform to communicate with the public of India.
A Mass Medium Radio is Medium of Mass Communication. Its broadcasts reach hundreds of thousands in one go. On the one hand, as we said above, it is as if the performer is communicating with a vast mass of people collectively. Broadcaster’s task to find out the lowest common denominator to communicate well with the largest number of listeners.
Because hundreds of thousands of listeners. Listening to the same broadcast simultaneously, belong to different classes and groups of society, they have different education, social, economic and cultural background.
Simple language A very large number of people are semi literate in India and other developing countries. So, the language of radio broadcast must be simple, must contain the idiom of the common masses. It must because to spoken language that the common people use than to the literary
language.
Journal of Radio & Audio Media (JRAM)
The Journal of Radio & Audio Media (JRAM) is a semi-annual publication designed to promote scholarly dialogues generated by various disciplinary and methodological points of view. The Journal welcomes interdisciplinary inquiries regarding radio’s contemporary and historical subject matter as well as those audio media that have challenged radio’s traditional use. Scholars are invited to submit articles pertaining to any area of radio and audio media. Areas of interest include, but are not limited to, formats and programming, new technology, policy and regulation, rating systems, commercial and noncommercial networks, radio history, management and innovation, personalities, popular cultures, uses and effects studies, propaganda, social movements, advertising and sales, market concentration, Internet and satellite radio, podcasting, alternative formats, diversity, gender and international radio.
TV has both sound and sight. A TV broadcast is conceived and produced and received in audio-visual terms. As eyes absorbs and retain much more than the ear so, TV broadcasts have greater influence on viewers than radio's audience.
Television is a system for transmitting visual images and sound that are reproduced on screens, chiefly used to broadcast programs for entertainment, information, and education.
Resources:-
https://open.lib.umn.edu/mediaandculture/chapter/9-2-the-relationship-between-television-and-culture/
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